What Is A2P 10DLC? The Complete Guide for Businesses (2026)
A2P 10DLC is the mandatory registration system for business texting on US local numbers. Here is how it works, what it costs, and how to get approved the first time.
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Everything you need to register A2P 10DLC brands and campaigns, stay compliant, and get your messages delivered. Written by the team behind the free AI compliance scanner.
New to application-to-person messaging? Start here: what A2P 10DLC is, who requires it, and how the registration ecosystem fits together.
A2P 10DLC is the mandatory registration system for business texting on US local numbers. Here is how it works, what it costs, and how to get approved the first time.
Continue readingAT&T limits per minute, T-Mobile per day, Verizon differently again. Understanding the three models keeps your campaigns from silently queueing or failing.
Continue readingTwo identical campaigns can have wildly different sending limits, because throughput follows the brand’s trust score. How vetting works and when to pay for it.
Continue readingMarketing, Mixed, 2FA, Customer Care… your declared use case shapes your monthly fee and your review. How to pick the right one the first time.
Continue readingStandard, Low Volume, or Sole Proprietor? Your brand type decides your fees, your throughput ceiling, and how much vetting you face. How to pick and how to pass.
Continue readingEvery 10DLC registration flows through The Campaign Registry. Here is who runs it, what CSPs and DCAs actually do, and how your brand data moves through the system.
Continue readingLocal numbers, toll-free, or a short code? Each route to US texting has different costs, throughput, and registration hurdles. A practical comparison.
Continue readingCarriers draw a hard line between application-to-person and person-to-person traffic, and the side you are on decides whether you must register.
Continue readingStep-by-step guides to registering brands and campaigns on Twilio and beyond, with the fees, timelines, and field-by-field advice that gets you approved.
One-time fees, monthly fees, and the per-segment surcharges nobody mentions: the complete 10DLC price list with worked examples for real businesses.
Continue readingFrom an empty Twilio Console to an approved campaign sending real traffic: every step of the A2P 10DLC flow, in order, with the gotchas flagged.
Continue readingBrand vetting takes days; campaign review takes weeks, unless it fails, and then the clock restarts. The realistic timeline and how to compress it.
Continue readingYour samples are the preview of your traffic. Brand name, opt-out line, no shorteners: the anatomy of samples that pass, by use case.
Continue readingOne vague sentence in this field rejects more campaigns than anything else. The four-part formula reviewers want, plus copy-adaptable examples.
Continue readingEvery A2P registration on Twilio hangs off a Trust Hub customer profile. Get this foundation right and everything downstream goes faster.
Continue readingConsent is collected somewhere concrete: a form, a keyword, a paper card, a phone script. Compliant patterns for each channel, ready to adapt.
Continue readingBoth brand types need an EIN. One is cheaper; the other scales. Where the crossover is, and how to upgrade when you outgrow the cap.
Continue readingFreelancers and individuals can register for 10DLC without an EIN, but with real limits: one campaign, one number, low throughput. Here is the whole path.
Continue readingDonation drives, volunteer coordination, event reminders: nonprofits text a lot. The Charity use case makes it cheaper, if you register it right.
Continue readingConsent, content, and website requirements carriers actually enforce, plus how to fix a rejected campaign.
Rejections are formulaic: the same seven causes cover nearly every case. Identify yours, apply the fix, and resubmit once, not four times.
Continue readingWork through this checklist (website, consent, registration, content, operations) before you submit, and campaign review becomes a formality.
Continue readingReviewers open your privacy policy looking for specific sentences. Here they are, with template language you can adapt today.
Continue readingThree overlapping rulebooks govern SMS consent: federal law, the registry, and carrier standards. What each demands, and the 2026 state of one-to-one consent.
Continue readingOpt-outs are where compliant programs are won or lost after launch: STOP semantics, the one allowed confirmation, HELP responses, and quiet hours.
Continue reading$500–$1,500 per message is what makes SMS compliance a legal issue, not just a carrier one. The TCPA rules every texting business must implement.
Continue readingThe five-letter rule behind most content-based blocks: what each SHAFT category actually covers, and which parts are absolute versus age-gated.
Continue readingSome businesses can’t use 10DLC no matter how compliant their opt-in is. The banned and restricted list, the reasoning, and the legitimate alternatives.
Continue readingNot law, but enforced faster than law: the CTIA guidelines behind carrier filtering decisions, translated into what your program must actually do.
Continue readingError codes, filtering, and stuck reviews: practical fixes for the most common Twilio A2P delivery problems.
Your SMS shows "undelivered" with error 30034: the number isn’t attached to an approved campaign. The three causes, in order of likelihood, with fixes.
Continue readingRegistered, compliant, and still filtered: 30007 is a content-reputation problem. What triggers carrier filters and the systematic way to get clean.
Continue readingTwo weeks in review and counting: what’s normal, when to escalate, what not to do (resubmitting!), and the launch prep that makes the wait free.
Continue reading"Customers aren’t getting our texts" has exactly five root-cause families. A decision tree that finds yours in minutes instead of days.
Continue readingCheck your compliance before you submit
Most 10DLC rejections trace back to the sender's website: a missing SMS clause in the privacy policy, no visible opt-in language, mismatched business details. Our free AI scanner reads your site the way a carrier reviewer does and tells you what to fix.
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