Before you can register a single campaign, The Campaign Registry needs to know who you are. That is brand registration: a verified identity record for your business. Your brand type determines your fees, your maximum throughput, and how much scrutiny you face, so it pays to choose deliberately.
What TCR verifies
A brand submission includes your legal business name, business type (LLC, corporation, nonprofit…), EIN, address, website, vertical, and a contact. TCR’s vetting partner checks these against government and public records. The golden rule: enter your legal name exactly as the IRS has it, not your trade name and not your domain name. EIN/name mismatches are the most common brand failure and each re-vet can cost a fee.
The three brand types
Standard
The default for registered businesses with an EIN. One-time registration fee (around $4), full campaign flexibility, multiple campaigns allowed. Standard brands can optionally pay for secondary vetting (~$40) to earn a trust score that unlocks higher throughput tiers. If you send meaningful marketing volume, secondary vetting usually pays for itself.
Low Volume Standard
Same identity requirements as Standard (EIN and all), but for senders whose total volume stays small (roughly a couple of thousand message segments per day). Lower fees, no secondary vetting, and correspondingly capped throughput. Ideal for appointment reminders and modest notification traffic. You can upgrade to full Standard later if volume grows.
Sole Proprietor
For individuals doing business without an EIN. Requires OTP verification of a mobile number, allows exactly one campaign and one phone number, and carries tight daily limits. If you have an EIN, you cannot use this type; TCR requires EIN holders to register as Standard. Full details in our Sole Proprietor guide.
| Sole Proprietor | Low Volume Standard | Standard | |
|---|---|---|---|
| EIN required | No (must not have one) | Yes | Yes |
| Campaigns | 1 | Multiple | Multiple |
| Numbers | 1 | Multiple | Multiple |
| Secondary vetting | N/A | N/A | Optional (~$40) |
| Throughput | Very low | Low, capped | Score-based, up to high |
Will your website pass carrier review?
Paste your URL into our free AI scanner and get an instant PASS / WARN / FAIL compliance report. No signup needed.
Run a free compliance scanCommon brand registration failures
- Legal name ≠ IRS record. "Joe’s Plumbing" when the IRS has "Joseph Smith Enterprises LLC". Use your tax documents as the source of truth.
- Wrong EIN format or a typo. Nine digits, no dashes needed in most forms, but double-check every digit; vetting is automated.
- A website that doesn’t match. Reviewers expect the registered website to exist, to be about the registered business, and to be reachable. Parked domains and under-construction pages hurt at campaign review.
- Personal address for a registered entity. Use the address on file with your state registration where possible.
After the brand: the campaign
A verified brand is the passport; the campaign is the visa. Campaign review is where reviewers open your website, so before you submit anything, make sure your privacy policy and opt-in language are in place. Our free scanner checks both in about 30 seconds.
Frequently asked questions
How much does brand registration cost?
A one-time fee of roughly $4 for Sole Proprietor, Low Volume Standard, and Standard brands. Standard brands can add optional secondary vetting for around $40 to increase throughput. Fees are set by TCR and passed through by providers.
How long does brand registration take?
Automated identity checks often complete within minutes to hours; edge cases (name mismatches, newer EINs) can take several business days. Budget 1–5 business days.
Can I change my brand type later?
Yes. A common path is starting as Low Volume Standard and upgrading to Standard with secondary vetting when volume grows. Sole Proprietors who obtain an EIN must re-register as a Standard-family brand.